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Research papers

Staying in touch

There are many ways of staying in touch with the consumer. As a researcher, I would have to bring up both quantitative and qualitative research. Clearly, quantitative has a major role in understanding the consumer in a lot of detail. At the same...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jay Faberman
June 15, 1990
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Citation

Faberman, J. (1990a, June 15). Staying in touch. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/staying-in-touch